What is the festival?
The International Massage Festival (IMF) gathers world-renowned therapists to exchange techniques, conduct public demonstrations, and train colleagues. Its second edition has already proven that Bulgaria is an ideal stage – from July 1 to 10, 2024, the Rila Hotel in Borovets hosted 15 massage champions who led morning demonstrations and afternoon practical trainings, concluding with an official certificate for the participants.
When and where is the next edition?
The organizers announced that the third edition – International Massage Festival 2025 – will be held from June 30 to July 8, 2025, and will once again start with two days at the Rila Hotel, Borovets, before touring three other Bulgarian locations.
Who is the event for?
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Professional masseurs and spa therapists looking for new techniques.
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Physiotherapists, kinesiotherapists, and sports coaches.
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Everyone who wants to learn holistic approaches to health.

How Stoleto fits into the festival
"Stoleto" – the Bulgarian active sitting chair – was a natural addition to the demonstration area. Thanks to its balancing base, it:
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Maintains a dynamic posture – therapists demonstrate techniques without compromising their ergonomics.
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Improves blood circulation – the gentle rocking supports lymphatic drainage, crucial in post-massage recovery.
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Inspires visitors – many tried the chair and saw how easy "movement while sitting" is.
The festival provided a stage, and Stoleto showed how ergonomics and therapy go hand in hand.
Our new NGO – mission and goals
To build upon the collaboration between therapists and conscious manufacturers, we founded a non-governmental organization through which we will:
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Organize international festivals and events.
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Popularize therapeutic techniques and spa culture among professionals and the general public.
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Train and certify therapists in spa and physical therapies.
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Collaborate with organizations and institutions at home and abroad.
What's next?
Follow Stoleto's Facebook page Stoletofirst to learn the IMF 2025 program, the new training courses, and all the initiatives of our NGO.
Stoleto continues to prove that active sitting and quality therapeutic practices can – and should – go together. We are expecting you in July 2025 to share the movement, knowledge, and inspiration!